ThirdLove’s 24/7 Is the Only Bra I Don’t Fling Across the Room As Soon As I Get Home Reviews by Wirecutter
Two of our top-pick bras and underwear are made by ThirdLove. Here’s why. Updated June 9, 2025
Best underwire bra for precise cup sizing
ThirdLove 24/7 Classic Uplift Plunge Bra
This versatile bra offers outstanding comfort and a subtle push-up, and the deep plunge works with many necklines. It comes in cup sizes AA to H—including half-cups, for a fine-tuned fit. But it might not provide enough support for larger busts.
$72 from Amazon$72 from ThirdLove
ThirdLove 24/7 Classic Uplift Plunge Bra
The ThirdLove 24/7 is available in band sizes from 32 to 44 and cup sizes from A through H, most of which are—unusually—offered in half sizes as well (A½, B½, and so on). It had never before occurred to me that I might be between cup sizes—women born before 1980 weren’t raised to make a fuss. Well, it turns out I actually am a half size, and it completely made a difference. (Mind. Blown.)
Once I’d availed myself of ThirdLove’s free returns and exchanges policy—totally clutch—and secured the correct (half) size, I donned my new 24/7 bra.
You know that scene from the movie Pleasantville, when Reese Witherspoon’s character finally turns from black-and-white to color? Well, that’s pretty much what happened next.
At $72 (if it’s not on sale—but it does go on sale), it isn’t the cheapest one out there, but it’s far from the spendiest either. And it’s well worth it for what it offers: the just-right amount of shaping and lift (the push-up is subtle, not va-va-voom); the absence of any scratchy tags or too-sharp hooks; and smooth memory foam cups that mold to my body and then, exactly as I had wished for, vanish from my awareness entirely.
As the name implies, this is a push-up bra with a deep plunge, enabling it to stay out of sight with a wide variety of necklines. I like the way the 24/7 itself looks, too, especially the delicate mesh overlay covering the cups. (I could do without the little gold ThirdLove logo charm that dangles front and center; I’m not your billboard!)
I’ve gradually expanded my collection of 24/7s, and now have four in nude, two in black, and one in fuschia—it comes in a few color options. But just to be clear, I’d still remain faithful to this bra even if it were completely hideous or exclusively available in a Powerpuff Girls print. It’s merely an added bonus that it’s pretty.
Of course, no bra is perfect, and it’s hard to imagine any other item of clothing that’s quite this subjective. Zoe Vanderweide, a writer on Wirecutter’s style team, says she had hoped that the 24/7’s removable pads could help even out the appearance of her differently-sized right and left sides. (Leave one pad in, take the other one out—presto, balance!) But it turned out the pads’ diminutive size and placement, at the very bottom of the cups, made the plan a non-starter.
And another colleague who otherwise adores her 24/7 bra noted that she would prefer the bra’s straps to be more adjustable, so they could be shortened up further, since she has “not a lot of shoulder.”
Minor quibbles aside, it’s clear that ThirdLove has a particular knack for making undergarments—a notoriously fraught category—more palatable. The brand’s Comfort Stretch Thong is one of the picks in Wirecutter’s guide to the best women’s underwear.
“I hate, hate, hate thongs, and the ThirdLove thong is literally the only one I ever wear,” confirms Samantha Schoech, Wirecutter’s gift guide writer. “It’s very soft and thin, and it doesn’t ride up in the front or make me feel like I have a wedgie all the time.”
Best for…
Best women’s thong for all-day comfort
ThirdLove ComfortStretch Thong
This seamless thong vanishes under clothing, and it doesn’t cut, rub, or irritate, as so many other thongs do. But the ultra-thin material might not feel sturdy and supportive enough for some folks, especially if you have loose skin around your midsection.
$18 from ThirdLove$39 from ThirdLove(pack of three)When you find a product that you love, there’s a joy and relief in knowing that your search is over—and since discovering the 24/7, I’ve been pretty much monogamous, with the exception of the occasional sports or strapless bra. But if you work at Wirecutter, trying new things comes with the territory, and I recently tested—yep—a fresh round of bras. Playing the field has only reinforced my loyalty to the 24/7—and started to clutter up my lampshades again.
This article was edited by Annemarie Conte and Ben Frumin.
Best women’s thong for all-day comfort
ThirdLove ComfortStretch Thong
This seamless thong vanishes under clothing, and it doesn’t cut, rub, or irritate, as so many other thongs do. But the ultra-thin material might not feel sturdy and supportive enough for some folks, especially if you have loose skin around your midsection.
$18 from ThirdLove$39 from ThirdLove(pack of three)
ThirdLove ComfortStretch Thong
Ingela Ratledge Amundson
What I CoverIngela Ratledge Amundson is Wirecutter’s supervising editor for style coverage. She has previously contributed to publications including The Wall Street Journal, Real Simple, Time, Parents and Cosmopolitan.
FAQ
Should I size up or down in Honeylove bras?
Should I size up or size down in Honeylove? For bras, Honeylove recommends sizing up if you’re in between cup sizes. If you’re in between band sizes, it’s best to size up if you want a looser and more comfortable fit or size down if you want a more supportive fit.Mar 26, 2025
Which is better third love or Honeylove?
Both brands prioritize sustainability and ethical production practices, and offer a wide range of sizes to ensure a perfect fit. However, Honeylove goes beyond shapewear and offers a variety of stylish and functional products, while ThirdLove stands out with their innovative fit finder tool and charitable donations.
What is comparable to Honeylove?
Best of Clothing Honeylove is a popular brand in the Clothing category, and Thingesting users rate it 5 across 3 reviews. Other alternative brands include Girlfriend Collective, Patagonia, and Uniqlo.
Should I size up or down in Honeylove?
For bras, Honeylove recommends sizing up if you’re in between cup sizes. If you’re in between band sizes, it’s best to size up if you want a looser and more comfortable fit or size down if you want a more supportive fit.Mar 26, 2025
Is Honeylove bra sold in stores?
You’ll find Honeylove in-store at Nordstrom, Von Maur, and Dillard’s, and online at Bare Necessities, Amazon, and Bloomingdale’s. Product selection may vary by location. To find a store near you, click the links below: Visit Nordstrom’s website & find a store near you!
Miss-Sexy.com offers comprehensive insights into Honeylove bras, featuring detailed reviews, sizing guides, and purchasing options to help you find the perfect fit.
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